AC Accent CRM

Privacy Policy

Last updated: July 24, 2026

Accent (“Accent,” “we,” “us”), operator of accentcrm.com, provides a customer-relationship management platform for powersports dealerships. This policy explains what information we collect, how we use it, and the choices you have. It covers visitors to our website, dealership staff who use the platform, and consumers whose information a dealership manages through it.

Your mobile information and text messages

If you submit our contact form and check the optional text-message box, you give Accent express written consent to send you text messages about your inquiry at the mobile number you provide. That checkbox is unchecked by default. Full program details are in our Messaging Terms.

Consent is not a condition of purchase. Leaving the box unchecked does not affect your ability to contact us, receive a reply, or use anything we offer.

• Messages are sent by Accent about your own inquiry: replies, demo scheduling, onboarding, and account support.
• Message frequency varies. Message and data rates may apply.
• Reply STOP at any time to opt out, or HELP for help.
• We record the date, time, IP address, and the exact consent wording shown to you as our record that consent was given. You may revoke consent at any time by replying STOP or emailing support@accentcrm.com.

No third-party marketing or lead generation

• We are not an affiliate marketer and we do not engage in lead generation. We do not send text messages on behalf of any third party, and we do not send marketing messages for other companies.
• We never buy, rent, or accept phone numbers or consent from third-party lead sources, list brokers, or data vendors. Every number we message was given to us directly by the person who owns it, on our own website.
• Consent given to Accent is used by Accent only. It is not transferred to anyone else and does not carry over to any other business.

Information we collect

• Contact-form information — the name, email address, dealership, and optional mobile number you send us, plus your message.
• Account information — name, email address, phone numbers, and role for dealership users who sign in to the platform.
• Customer information — contact details, vehicle interests, appointments, notes, and communication history that a dealership enters into or receives through the platform about its own customers.
• Credit application information — when a consumer chooses to submit a credit application through a dealership’s secure application link, the information on that form, including government identifiers such as Social Security numbers, which are encrypted at rest and reachable only through audited, permission-gated paths.
• Communications — text messages, emails, and call recordings or transcriptions made through the platform where the dealership has enabled those features.
• Technical information — log, device, and usage data generated by operating the service.

How we use information

• To answer your inquiry and, if you asked us to, to contact you about our product.
• To provide and operate the platform for the dealership you are working with: customer management, follow-ups, messaging, appointments, and reporting.
• To secure, maintain, troubleshoot, and improve the service.
• To comply with law and enforce our terms.

We do not sell personal information. We do not use your information for third-party marketing.

How we share information

We share information only in the limited circumstances below, and, as stated above, never mobile numbers, SMS opt-in data, or consent records for marketing or promotional purposes.

• Service providers that host and operate the platform on our behalf, such as cloud database, hosting, and telecommunications providers, contractually bound to use the data only to provide their service to us.
• Lenders — only where a consumer has affirmatively applied for financing, and only at the dealership’s direction as part of processing that application. This applies to credit application data only. It never includes SMS opt-in data or consent records, and it is never for marketing.
• The dealership you interact with — information about a dealership’s customers belongs to that dealership and is visible to its authorized staff.
• Legal — when required by law or subpoena, or to protect rights, safety, and the integrity of the service.

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Dealership messaging is separate from ours

Dealerships also use the platform to text their own customers. In those conversations the dealership is the sender, messaging from its own phone numbers under its own messaging registration, and the dealership is responsible for obtaining and honoring that consent. Accent provides the software. We do not send those messages under our own brand, and consent given to a dealership is never shared with us for marketing or with anyone else.

Security

We use industry-standard safeguards: encrypted transport (HTTPS), encryption at rest for sensitive identifiers such as Social Security numbers, role-based access controls, and audited access to sensitive records. No method of transmission or storage is completely secure, but we work to protect your information appropriately for its sensitivity.

Retention

We retain information for as long as needed to provide the service, satisfy legal and audit obligations, and resolve disputes. Consent records are retained as evidence of opt-in. Dealerships may request deletion of customer records subject to those obligations.

Your choices and rights

• Opt out of our text messages at any time by replying STOP.
• Ask the dealership you worked with to access, correct, or delete information it holds about you.
• Contact us at support@accentcrm.com with any privacy question or request, and we will respond within a reasonable timeframe consistent with applicable law.

Children

The service is intended for adults and is not directed to children under 18. We do not knowingly collect information from children.

Changes to this policy

We may update this policy from time to time. The “Last updated” date above reflects the current version, and material changes will be posted on this page.

Contact

Accent · support@accentcrm.com
Questions about this policy may be sent to the same address.